THE
WB ACHIEVES ITS HIGHEST THURSDAY RATINGS IN THE HISTORY OF
THE NETWORK AMONG MEN WHILE “SMALLVILLE” IS #1 IN
MEN 18-34 FOR THE FOURTH CONSECUTIVE WEEK AND RANKS #2 AMONG
ADULTS 18-34, PERSONS 12-34 AND MEN 18-49
“SMALLVILLE” SETS THURSDAY NIGHT AND TIME PERIOD
RECORDS
“EVERWOOD”
SCORES SEASON BEST AMONG PERSONS 12-34, WOMEN 18-34 AND WOMEN
12-34 AND IS #3 ACROSS THE 18-34 AND 12-34 DEMOS
BOTH
SERIES DELIVER TREMENDOUS GAINS COMPARED TO THE PARALLEL WEEK
LAST SEASON
The
WB Thursday continues to establish itself as the best scheduling
move made by any network this season. The aggressive move
of the two signature series, SMALLVILLE and EVERWOOD, to build
a beachhead on one of television's toughest nights again paid
major dividends and achieved THE WB'S BEST-EVER RATINGS IN
MEN 12-34 (2.4/8) AND EQUALED THE NETWORK HIGH IN MEN 18-49
(2.2/6).
SMALLVILLE
has consistently been one of the winners on the night this
season, achieving a #1 rank in men 18-34 (3.5/12) for the
fourth time in as many weeks this season. The super series
also placed #1 in men 12-34 (3.6/12) and #2 among adults 18-34
(3.1/10), persons 12-34 (3.1/10) and men 18-49 (3.3/10).
SMALLVILLE
set new WB Thursday records in males 12-34 (3.6/12) and men
18-49 (3.3/10) and equaled the all-time high in men 18-34
(3.5/12). SMALLVILLE also set new Thursday time period records
in persons 12-34 (3.1/10), adults 18-49 (2.9/8) and total
viewers (6.4 million), while delivering the time period record
in adults 18-34 (3.1/10). The show built sharply week-to-week
across all demos, and continues to more than double the time
period deliveries of a year ago in adults 18-34, adults 18-49
and persons 12-34.
EVERWOOD
scored season high deliveries in women 12-34 (2.0/6), female
teens (2.3/8), teens 12-17 (2.0/7) and male teens (1.7/6),
and equaled its season highs in persons 12-34 (1.6/5) and
women 18-34 (2.0/5). The show ranked #3 in its time period
across all 12-34 and 18-34 demos, as well as women 18-49.
EVERWOOD has also improved the time period tremendously, growing
over the parallel night a year ago by 114% in adults 18-34
and 150% in adults 18-49.
The
WB Thursday achieved triple-digit growth across nearly every
key demo, including 156% in adults 18-34, 118% in persons
12-34 and 120% in adults 18-49. The network ranked #2 on
the night in men 12-34 (2.4/8) and was #3 on the night in
adults 18-34 (2.3/7), women 18-34 (2.3/6), men 18-34 (2.2/7),
persons 12-34 (2.4/7), females 12-34 (2.4/7), adults 18-49
(2.2/6) and men 18-49 (2.2/6).
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