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Entity FX Press Release
The effects house which recently won awards for its work on Smallville have sent us a press release about their recent win. Here it is:

February 24, 2004 (Santa Monica, CA) -- Entity FX artists won both categories for which they were nominated at the VES Awards dinner on February 18th. Both awards -- Outstanding Compositing in a Televised Program, Music Video or Commercial and Outstanding Matte Painting in a Televised Program, Music Video or Commercial – were won for shots from the Smallville series on WBTV, for which Entity FX produces all the visual effects. The artists recognized include Eli Jarra, Brian Harding, Joey Brattesani, Brian Bell and Ivan DeWolf.

Mat Beck, president of Entity FX and visual effects producer/supervisor for Smallville, stated, "It's very cool to have this recognition for the folks we work with who continually strive to produce excellence. The fact that it comes from the best VFX experts in the world makes it that much sweeter."

The Compositing award was received for a rain sequence in the Accelerate episode of Smallville. It is a moment scene in which all action, including a rain storm, freezes – only the young Superman and a little girl who also has super powers run normally through a matrix of jewel-like rain drops. The challenge was to make the sequence real as well as magical, beautiful as well as foreboding. This required a careful combination of refractive and reflective elements to make each drop a crystalline lens showing its environment. Clark was convincingly tied into the scene with trailing mist elements and explosive collisions between Clark and the drops as he ran through them. Mat summarized: "Brian Harding's meticulous eye put Ivan's raindrops in the scene beautifully. Eli made the whole sequence fly."

The Matte Painting statuette was awarded for Clark Kent’s first attempt to leap tall buildings in the Insurgence episode. Mat Beck, who designed the shot, explained, "We wanted to again combine cool with scary. The trick was to follow Clark as he leapt and then (in frozen ‘Clark’ time) zoom over the top of him to get the downward vertigo of distant streets below - revealed as the building falls away beneath us. John Wash shot a fine element; Brian Bell built a great CG city. Joey composited it. And Eli gracefully and scarily flew us over it."

Also honored at the black tie event at the Hollywood Palladium was George Lucas who was presented by James Cameron with a Lifetime Achievement Award for his contributions to visual effects.

Entity FX is a Santa Monica-based visual effects company creating quality effects for feature film, television, commercials and music video. Recent projects include effects for the Spider Man 2 feature film, WBTV's Smallville, HB'’s Six Feet Under and commercials for Goodyear and Prilosec.

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