THE
WB THURSDAY ACHIEVES ITS BEST-EVER PERFORMANCE IN MEN 18-34
AND MEN 18-49 FOR SECOND CONSECUTIVE WEEK
“EVERWOOD”
JOINS THE WB'S THURSDAY NIGHT PARTY WITH +240% YEAR-TO-YEAR
GROWTH IN ADULTS 18-34 AND ADULTS 18-49 AS “SMALLVILLE”
RANKS #1 IN ITS TIME PERIOD AMONG MEN 18-34 AND #2 IN ADULTS
18-34, PERSONS 12-34 AND MEN 12-34
“EVERWOOD” RANKS #3 IN ITS TIME PERIOD AMONG WOMEN
18-34 AND WOMEN 12-34
THE
WB IS #3 FOR THURSDAY IN ALL 18-34 AND 12-34 DEMOS AND SCORES
+167% GAINS OVER THE PARALLEL WEEK LAST SEASON IN ADULTS 18-34
The
WB's Thursday lineup built on its outstanding opening performance
last week again achieving THE NETWORK'S ALL-TIME BEST-EVER
THURSDAY RATINGS among men 18-34 (2.5/8) and men 18-49 (2.2/6)
and its highest ratings in adults 18-49 (2.2/6) since October
2001. Among adults 18-34 (2.4/7), persons 12-34 (2.2/7) and
women 18-49 (2.1/5), The WB achieved its best Thursday ratings
since January 2003.
EVERWOOD
achieved tremendous year-to-year gains compared to the parallel
week last year in all key demos, including +240% in adults
18-34 (1.7/5), +240% in adults 18-49 (1.7/4) and +220% in
persons 12-34 (1.6/5) as well as +239% in total viewers (4
million). Impressively, EVERWOOD, which was #3 in its time
period among women 18-34 and women 12-34, showed greater gains
in male demos (+250% in men 18-34), despite going up against
a baseball playoff game on Fox.
EVERWOOD
also established itself as a winner on Thursday compared to
its first outing this season with +31% gains among adults
18-34 and adults 18-49 as well as +23% in persons 12-34 and
+15% in total viewers.
SMALLVILLE,
in its second week on Thursday, again established itself as
a major player on the night. SMALLVILLE WON ITS TIME PERIOD,
RANKING #1 in men 18-34 and was #2, defeating “Joey”
and “Will and Grace” on NBC, “Alias” on
ABC, “Everybody Hates Chris” on UPN and baseball
on Fox, in adults 18-34 (3.0/10), persons 12-34 (2.8/9) and
men 12-34 (3.0/11) and was #3 in women 18-34 (2.6/8) and women
12-34 (2.6/8). SMALLVILLE improved its time period over the
parallel week last season in all 18-34, 18-49 and 12-34 demos,
including +131% in adults 18-34, +86% in adults 18-49 and
+115% in persons 12-34, as well as +87% in total viewers (5.9
million).
For
the night, the record-breaking WB lineup, was #3 across all
18-34 and 12-34 demos from 8-10 p.m. and built over the parallel
week in all 18-34, 18-49 and 12-34 demos, including +167%
in adults 18-34 (2.4/7), +144% in adults 18-49 (2.2/6) and
persons 12-34 (2.2/7) as well as +129% in total viewers (4.9
million).
